WHY RECYCLED
The ocean is our backyard.
Hawaiʻi sits in the middle of the Pacific, downstream of the currents that carry the world's plastic. It washes up on our beaches, tangles our monk seals and sea turtles, and never really goes away — it only breaks into smaller pieces. The best plastic to make things from is plastic that already exists.
8 million
metric tons of plastic enter the ocean every year — about five grocery bags of plastic for every foot of coastline on Earth.
Jambeck et al., Science, 2015
450 years
how long a single plastic bottle can last at sea before it breaks down.
NOAA / Woods Hole Sea Grant
2 million+ lbs
of marine debris removed from Papahānaumokuākea in the Northwestern Hawaiian Islands since 1996 — much of it plastic and fishing gear that entangles wildlife.
NOAA
From waste to recycled materials for your collar.
A second life.
A new adventure.
FROM RECYCLED MATERIALS TO WEBBING
Three steps. One second life.
01
Plastic and metal waste is recycled into new materials, including yarn, webbing, and durable hardware. Those materials are then crafted into high-quality, island-inspired collars built for everyday adventure.
02
That discarded waste becomes part of our collar. Recycled material, reimagined with the colors and character of Hawaiʻi.
03
From discarded plastic to daily walks with your best friend. A little island style, a new purpose, and plenty of adventures ahead.
GOOD QUESTIONS